Emergency services were called to the New England Highway, between Bell Road and the Golden Highway intersection, after a motorcycle and two cars collided shortly before 7.30pm.

Officers from Hunter Valley Police District rendered assistance; however, the 50-year-old rider died at the scene.

All southbound traffic on the New England Highway was closed at the Golden Highway for several hours, while northbound traffic was reduced to a single lane.

Members of the Crash Investigation Unit were also in attendance.

Anyone with information about this accident is urged to contact Crime Stoppers on 1800 333 000 or https://nsw.crimestoppers.com.au

Information is treated in strict confidence.