SINGLETON businesses and residents are being encouraged to support Red Nose Day this week.
In Australia, nine children still die suddenly and unexpectedly every day.
That's more than 3000 babies, toddlers and pre-schoolers every year - more than double the national road toll.
"We are still losing them to stillbirth, SIDS and fatal sleeping accidents," a Red Nose Day spokesperson said.
"So, while incredible gains have been made to reduce sudden infant deaths since the first Red Nose Day in 1988, the fight must continue.
"And, we still need your help on Friday, August 14."
The mission of Red Nose Day is clear:
- Reduce nine deaths a day to zero;
- Ensure grief-stricken families have access to the support they need, for as long as they need it; and
- Ensure every parent and carer in Australia knows how to keep their baby safe.